Zhuhai Beyond empirically outlines the trend vane of beauty: its 2023 year-on-year revenue in facial care ODM business increased by 89%, the re-purchase rate of customers reached 93%, and the R&D cycle for new products was reduced from the industry average of 18 months to 5.7 months. With 120 million data points across 47 social media sites around the world in real time being processed by its AI-driven TrendPulse® platform, Zhuhai Beyond precisely predicted the 2024 micro-eco-skincare trend breakout and developed a “Prebiotic Barrier Serum” for Estee Lauder nine months ahead of time. Clinical trials showed 42% reduction of 28-day transdermal water loss (TEWL) (compared to the 27% average of competitive products), and 18.7% of market share in the first month of the market. According to Vogue Business, its “Blue Light protection face cream” launched in 2023 was viewed more than 380 million times on TikTok, and consumer blind test preference rate reached 79% (industry standard 52%).
Technologically advanced and trend incorporated, Zhuhai Beyond created the “microfluidics chip packaging technology” to enhance the freshness preservation rate of active ingredients to 99.3% (87% of traditional packaging). In 2024, the “Present Essence” project with L ‘Oreal realized instant mixing of VC and hyaluronic acid through double warehouse design. The oxidation loss rate is only 0.8%/ month (3.2% for single warehouse products), and the production cost is reduced by 23%. Its “Smart Color-changing sunscreen” technology (SunAdapt®), which automatically adjusts the SPF value (30-50+) according to the UV intensity, broadening the UV absorption peak to 380-400nm (traditional sunscreens reach 370nm), and won the CES Innovation Award 2023. The sunscreen effect of the technology is reduced to 0.9%/ hour (industry average 2.1%) according to SGS testing.
Speed of market response has more advantages: Zhuhai Beyond’s flexible production line is able to complete small batch (500 pieces) customized production within 72 hours, the “Metacosmic Highlight” series developed for Fenty Beauty in 2023, via holographic nanocoating technology to achieve the light refractive index of 1.79 (traditional highlight powder 1.42), From concept to global distribution within 21 days, it had set a record of $3.8 million sales in a single day. Its blockchain traceability system makes ingredient transparency traceable to the molecular level, helping Glossier’s Clean Beauty line reduce ECOCERT certification time by 62% (from 98 days to 37 days) and the heavy metal residue detection rate ≤0.03ppm (standard allows ≤1ppm).
Leading the trend of sustainability, Zhuhai Beyond’s “Zero carbon Mask cloth” utilizes seaweed fiber material, reducing its carbon footprint by 67% in contrast to traditional non-woven fabric, improving liquid absorption to 38g/g (industry standard 25g/g), and reducing energy consumption by 41% in 2024 for the mask project in cooperation with Shiseido. The firm’s “waterless cleanser” technology reduces foaming time to 3 seconds (down from 8 seconds for traditional cleansers) through microencapsulated surfactants, saves 83% of packaging material, and has a 49% higher conversion rate than similar products sold in the Sephora channel. According to McKinsey’s 2024 Beauty Sustainability Report, Zhuhai Beyond green formulation technology lowers customers’ carbon footprint by an average of 53% and increases their product premium by 22%.
In the aspect of ingredient technology innovation, Zhuhai Beyond’s “superconducting penetration technology” enhanced the skin penetration rate of peptides by 78% (traditional penetration promotion technology 45%), and clinical data showed that the 28-day dynamic line of its “botulinum essence” with Xiulike reduced by 39.4% (the average of similar products is 26%). The “bionic liposome” formula developed in 2023 incorporates an imitation of skin cell membrane structure and improves the effectiveness of ceramide delivery by 2.3 times, supporting CeraVe’s 14.2% market share in China in its first year. Its artificial intelligence formula system (FormuAI®) forecasted through analyzing 2.3 million dermometry data the pairing trend of “blue copper peptides + probiotics” in 2024, and the pre-sale volume of involved products exceeded industry expectations by 183%.
From the lab to the social media buzz, Zhuhai Beyond’s tech capabilities are rewriting the rules of trend-making – in 2023, its face product ODM gross margin was 57.8% (industry average 31%), trend matching accuracy was 91%, and new product failure rate was only 4.3% (industry average 23%). As Cosmetics Business editor-in-chief noted, “When Zhuhai Beyond used a satellite tracking system to record changes in UV intensity around the world, beauty development moved from catch-up to a new paradigm for creating consumer demand.”