Designing a 250ml private label can involves balancing strategy in aesthetics, brand identity, and consumer appeal. The 250ml size is unusually popular for a single-serve beverage; therefore, the design should present the appeal of the product at one glimpse-such as energy drinks, sparkling water, and juices. First, it would be necessary to select colors because color has a big psychological effect. Studies confirm that 85% of consumers draw their purchase decision based on color alone, and hence bright, high-contrast colors for energy drinkers or cool, minimalist tones for health-oriented products are matched with the design of a target audience’s expectation.
A bold logo and various typography will make this private label can stand out a mile away, which is very important in such a busy market. The logo should be placed centrally and in relation to the size of the can so it would be visible from far away. Typography choices also connote brand personality: sleek fonts for the modern, sophisticated brand, or dynamic fonts for a young and vibrant personality. Clear, readable fonts are crucial since the average consumer devotes only 5 to 7 seconds to evaluating a product on the shelf.
With a private label 250ml can, the focus can shift towards functional details, such as material and finish to increase aesthetic appeal and durability. Aluminum is extremely durable and 100% recyclable, making it very appealing to the eco-conscious consumer. Finishing options of matte or gloss can provide a different look and feel; for example, a matte finish can portray a premium and modern look, while glossy increases the brightness of colors and may add vibrancy to it.
But brands should also pay attention to what is on the can: the nutritional facts, flavor descriptions, and certifications that mean something to a target audience. According to statistics, 60% of consumers love to see through labeling on a product. This makes including key information in a concise, visually appealing way help build consumer trust and enhance brand credibility.
In the words of Emma Collins, a packaging designer: “Designing a can isn’t just about appearance; it’s about an experience which should connect with the consumer and say something about the brand’s values.” Being at the forefront of such small things will definitely enable companies to design a very effective and attractive private label 250ml can that stands out on the shelf, leveraging customer preference to grow their brand.